Our creative process
is divided into four fundamental stages.
Each is represented below with an interactive story. Have fun exploring the journey at the heart of creative.intelligence.
Our creative process
is divided into four fundamental stages.
Each is represented below with an interactive story. Have fun exploring the journey at the heart of creative.intelligence.
At Formative we are experts at making the complicated sound simple. We deep dive into source material - our clients’ flagship reports, for example - and distil them into key areas and messaging priorities. This lays the groundwork for our creative journey into those topics. At this stage, we’ll discuss how much to use AI to copilot our work. There is a myriad of ways in which AI can improve our work and make us more efficient - but we work on a human-first approach. We will only use AI within your own guardrails.
At Formative we are experts at making the complicated sound simple. We deep dive into source material - our clients’ flagship reports, for example - and distil them into key areas and messaging priorities. This lays the groundwork for our creative journey into those topics. At this stage, we’ll discuss how much to use AI to copilot our work. There is a myriad of ways in which AI can improve our work and make us more efficient - but we work on a human-first approach. We will only use AI within your own guardrails.
At this point, we take the information we've gathered and start to explore broad concept themes. Through creative exploration and testing, we refine these concepts, drawing on unique insights and our own immersion in the creative world we live in to craft content that not only aligns with the brand's essence but also meets the audience's needs. We continue to liaise with our clients on every step of the process to make sure that we are not only delivering on our promise but that the process is a collaborative one.
At this point, we take the information we've gathered and start to explore broad concept themes. Through creative exploration and testing, we refine these concepts, drawing on unique insights and our own immersion in the creative world we live in to craft content that not only aligns with the brand's essence but also meets the audience's needs. We continue to liaise with our clients on every step of the process to make sure that we are not only delivering on our promise but that the process is a collaborative one.
At Formative we are experts at making the complicated sound simple. We deep dive into source material - our clients’ flagship reports, for example - and distil them into key areas and messaging priorities. This lays the groundwork for our creative journey into those topics. At this stage, we’ll discuss how much to use AI to copilot our work. There is a myriad of ways in which AI can improve our work and make us more efficient - but we work on a human-first approach. We will only use AI within your own guardrails.
At Formative we are experts at making the complicated sound simple. We deep dive into source material - our clients’ flagship reports, for example - and distil them into key areas and messaging priorities. This lays the groundwork for our creative journey into those topics. At this stage, we’ll discuss how much to use AI to copilot our work. There is a myriad of ways in which AI can improve our work and make us more efficient - but we work on a human-first approach. We will only use AI within your own guardrails.
At Formative we are experts at making the complicated sound simple. We deep dive into source material - our clients’ flagship reports, for example - and distil them into key areas and messaging priorities. This lays the groundwork for our creative journey into those topics. At this stage, we’ll discuss how much to use AI to copilot our work. There is a myriad of ways in which AI can improve our work and make us more efficient - but we work on a human-first approach. We will only use AI within your own guardrails.
At this point, we take the information we've gathered and start to explore broad concept themes. Through creative exploration and testing, we refine these concepts, drawing on unique insights and our own immersion in the creative world we live in to craft content that not only aligns with the brand's essence but also meets the audience's needs. We continue to liaise with our clients on every step of the process to make sure that we are not only delivering on our promise but that the process is a collaborative one.
At this point, we take the information we've gathered and start to explore broad concept themes. Through creative exploration and testing, we refine these concepts, drawing on unique insights and our own immersion in the creative world we live in to craft content that not only aligns with the brand's essence but also meets the audience's needs. We continue to liaise with our clients on every step of the process to make sure that we are not only delivering on our promise but that the process is a collaborative one.
At this point, we take the information we've gathered and start to explore broad concept themes. Through creative exploration and testing, we refine these concepts, drawing on unique insights and our own immersion in the creative world we live in to craft content that not only aligns with the brand's essence but also meets the audience's needs. We continue to liaise with our clients on every step of the process to make sure that we are not only delivering on our promise but that the process is a collaborative one.
Our brand czars live and breathe our clients’ branding, and will conduct a meticulous review of the work to ensure only the highest quality outputs are delivered. We then repurpose our uniquely crafted content into multiple formats, each tailored to suit the specific platform or digital channel it is being shared on. This ensures that we effectively reach our audience, no matter where they are.
Our brand czars live and breathe our clients’ branding, and will conduct a meticulous review of the work to ensure only the highest quality outputs are delivered. We then repurpose our uniquely crafted content into multiple formats, each tailored to suit the specific platform or digital channel it is being shared on. This ensures that we effectively reach our audience, no matter where they are.
Our brand czars live and breathe our clients’ branding, and will conduct a meticulous review of the work to ensure only the highest quality outputs are delivered. We then repurpose our uniquely crafted content into multiple formats, each tailored to suit the specific platform or digital channel it is being shared on. This ensures that we effectively reach our audience, no matter where they are.
Our brand czars live and breathe our clients’ branding, and will conduct a meticulous review of the work to ensure only the highest quality outputs are delivered. We then repurpose our uniquely crafted content into multiple formats, each tailored to suit the specific platform or digital channel it is being shared on. This ensures that we effectively reach our audience, no matter where they are.
The journey doesn’t stop at publication. We analyse the success of the creative work through a deep dive into specific metrics and results agreed in advance. Whether it's a sophisticated data report or a more straightforward performance analysis, this stage allows us to assess the success of our output and determine the next steps in our creative journey.
The journey doesn’t stop at publication. We analyse the success of the creative work through a deep dive into specific metrics and results agreed in advance. Whether it's a sophisticated data report or a more straightforward performance analysis, this stage allows us to assess the success of our output and determine the next steps in our creative journey.
The journey doesn’t stop at publication. We analyse the success of the creative work through a deep dive into specific metrics and results agreed in advance. Whether it's a sophisticated data report or a more straightforward performance analysis, this stage allows us to assess the success of our output and determine the next steps in our creative journey.
The journey doesn’t stop at publication. We analyse the success of the creative work through a deep dive into specific metrics and results agreed in advance. Whether it's a sophisticated data report or a more straightforward performance analysis, this stage allows us to assess the success of our output and determine the next steps in our creative journey.
Our brand czars live and breathe our clients’ branding, and will conduct a meticulous review of the work to ensure only the highest quality outputs are delivered. We then repurpose our uniquely crafted content into multiple formats, each tailored to suit the specific platform or digital channel it is being shared on. This ensures that we effectively reach our audience, no matter where they are.
The journey doesn’t stop at publication. We analyse the success of the creative work through a deep dive into specific metrics and results agreed in advance. Whether it's a sophisticated data report or a more straightforward performance analysis, this stage allows us to assess the success of our output and determine the next steps in our creative journey.
We think we can help you
drive brilliance in your
visual storytelling
Give us a call today to find out how 01494 4245 or email gay@formative.agency
We think we can help you
drive brilliance in your
visual storytelling
Give us a call today to find out how on 01494 4245 or email gay@formative.agency
We think we can help you drive brilliance in your visual storytelling
Give us a call today to find out how 01494 4245 or email gay@formative.agency
